Vol:58; Issue 150

GREEN MARKETING PRACTICES: A SUSTAINABLE APPROACH FOR ENHANCING THE ORGANIZATIONAL PERFORMANCE AND SUSTAINABLE DEVELOPMENT

Dr. SARITA SATPATHY, Dr. SUSANTA KUMAR SATPATHY, N. DURGA AMRUTA, S. JYOTHIRMI and P TRIVENI

THE IMPACT OF SELF-ESTEEM, GENERAL SELF-EFFICACY AND EMOTIONAL INTELLIGENCE ON COMPETENCE AND MENTAL WELL-BEING – A CONCEPTUAL MODEL

Dr. RAMA L, BABITHA B.S, YASHODA L and RANJINI M. L

INVESTIGATING THE ROLE OF ELECTRONIC WORD-OF-MOUTH COMMUNICATION IN INFORMATION ADOPTION AND CONSUMER RESPONSE: A META-SYNTHESIS AND RESEARCH AGENDA

RAJESH KUMAR and VISHAL SHARMA

DETERMINANTS OF INVESTORS’ SENTIMENT: A META-ANALYSIS

DHARAV JAMADAR and Dr. MEGHNA DANGI

ONLINE MOTIVATIONS IN PURCHASE DECISION MAKING OF NEO-LUXURIOUS BRANDS: THE MEDIATING ROLE OF PREMIUM PRICING AND SOCIAL GRATIFICATION

SHAURYA SRIVASTAVA, SOUMMYA CHOWDHURY and Dr S.N.JHA

IMPORTANCE OF CONSTRUCTION PROJECT BASED COMMUNICATION & COMMUNICATION PLAN IN INDIA SCENARIO

SAGAR GAUR

DOES TECHNOLOGY-BASED BANKING SERVICES POSITIVELY INFLUENCE CUSTOMERS’ ADOPTION AND USAGE?

Dr. VINOTH S, Dr. GOPALAKRISHNAN C and Dr. PREETHA CHANDRAN

A MANAGERIAL GUIDE TO UNDERSTANDING FIRM’S NONMARKET ENVIRONMENT AND FORCES TO STEER STRATEGY DEVELOPMENT

NAYANJYOTI GOSWAMI, ASHUTOSH BISHNU MURTI and ATUL MEHTA 

A STUDY ON E – COMMERCE SERVICES INFLUENCING PURCHASING DECISION: AN EVIDENCE FROM VISAKHAPATNAM CITY

Dr. VENKATESWARLU KARUMURI, Dr. SARITA SATPATHY, Dr.V. HIMABINDU andDr.V. RAJESH

PROMOTOR’S HOLDING AND FINANCIAL PERFORMANCE OF SELECTED HOUSING FINANCE COMPANIES IN INDIA

Dr. K.BALANAGA GURUNATHAN, Dr. R.VENNILA and Dr. K.POOJAKUMARI

COMMUNITY PARTICIPATION IN SCHOOL GOVERNANCE OF TRIPURA: ISSUES AND CHALLENGES

Dr. SANTANU BHATTACHARYA

AN EMPIRICAL STUDY ON CONSUMER PURCHASE PREFERENCES TOWARDS BUYING ‘BISCUITS’ AMIDST COVID 19

Dr. RANI SUSMITHA, Dr. M.SUKANYA, Dr. LAKSHMINARAYANAMMA.P, Dr. S.SUNEEL and Dr. RAVI PRAKASH K

MODERATING ROLE OF SERVANT LEADERSHIP TOWARDS GHRM AND EMPLOYEE ENGAGEMENT

Dr. P. LAKSHMI NARAYANAMMA, Dr. RANI SUSMITHA, Dr. S. NEELIMA and Dr. ANJANEYA SHARMA NOUDURI

RUSSIA’S MILITARY RESURGENCE AND IMPACT ON INVESTORS IN FINANCIAL MARKETS

VERNIKA MISHRA and Dr. SHUCHITA SINGH

A STUDY ON FACTORS INFLUENCING INDIVIDUAL INVESTORS’ DECISIONS IN SELECTED COMMERCIAL PRIVATE BANKS IN KANO CITY OF NIGERIA

Dr. SHANMUGAM SUNDARARAJAN and Dr. S.SENTHILKUMAR

REDEFINING CUSTOMER RELATIONSHIP MANAGEMENT WITH AI ENABLED CHATBOTS IN BANKING SECTOR OF INDIA: A LITERATURE REVIEW

Dr. PRACHI MAHESHWARI, ARNAV CHOWDHURY, DIVYA TIWARI and Dr. PAYAL SHARMA

IBC’S CORPORATE INSOLVENCY RESOLUTION PROCESS: A CASE OF DHFL

BATANI RAGHAVENDRA RAO and VIKRAM A G PATEL

AN ANALYSIS OF STOCK MARKET EFFICIENCY AROUND ANNOUNCEMENT OF GENERAL ELECTION AND EXIT POLL RESULTS IN INDIA

Dr. AVIJIT BAKSHI and SUCHISMITA GANGULY

THE RELATIONSHIP BETWEEN OIL VIX , GOLD VIX AND MAJOR SELECTED EQUITY MARKETS OF ASIA REGION: AN EMPIRICAL ANALYSIS

P. SHEELA and Dr. V. GOWRI LAKSHMI

BEHAVIORAL BIASES AFFECT EQUITY PORTFOLIO PERFORMANCE: A MULTI-GROUP MODERATION ANALYSIS

Dr. GAURAV RAJPUT and Dr ARCOT PURNA PRASAD

UNDERSTANDING SOCIAL MEDIA COMPETENCE FOR ACADEMIC RESEARCH: DEVELOPMENT AND VALIDATION OF AN INSTRUMENT

GOURI SHANKAR SHARMA, Dr. NAGAPAVAN CHINTALAPATI, MAYANK KUMAR PANDEY and MUDIT TOMAR

DARK CLOUD COVER CANDLESTICK PATTERN: A STATISTICAL ANALYSIS OF STOCKS IN BSE SENSEX INDEX

Dr. PUSHPARAJ KULKARNI, Dr. VIVEK U PIMPLAPURE and PRASANNA PACHPOOR

REVIEWING THE IMPACT OF LIQUIDITY, DEBT SERVICE AND MANAGEMENT EFFICIENCY ON PROFITABILITY OF PHARMACEUTICAL BUSINESS IN INDIA

Dr. VIVEK U PIMPLAPURE, Dr. PUSHPARAJ KULKARNI and PRASANNA PACHPOOR

POST PANDEMIC STRESS ON THE INDIAN ECONOMY: IMPACT ON THE MSME SECTOR

Dr. VASUDHA KUMAR, Dr. AMIT MISHRA, SHRUTI AURORA and SHRADDHA VERMA

CRYPTOCURRENCY- A BUBBLE OR HERE TO STAY?

Dr. CHAYA BAGRECHA, Dr. GEETI SHARMA and JAINAM BAGRECHA

MEDIATING INFLUENCE OF GREEN PURCHASE INTENTION IN DETERMINING THE GREEN PURCHASE DECISIONS OF LIFESTYLE OF HEALTH AND SUSTAINABILITY (LOHAS) CONSUMERS

Dr. M.SIVAKOTI REDDY and Dr. D. PRASANNA KUMAR

ORGANIC FOODS AND CONSUMERS PERCEPTIONS: A CASE STUDY OF JEEVAMRUT FOODS PVT LTD

Dr. SRIJANANI DEVARAKONDA and K. SOWMYA K

EXPLORING OCCUPATIONAL STRESS AMONG PRIVATE AND GOVERNMENT SCHOOL TEACHERS IN, RAJASTHAN, INDIA

Dr. KAJAL SITLANI

SUPPLY CHAIN MANAGEMENT IN INDIAN DAIRY INDUSTRY: A CASE STUDY OF PRAKASAM MILK PRODUCER COMPANY LIMITED (PMPCL), ONGOLE DAIRY, ONGOLE, INDIA

Dr. V V DEVI PRASAD KOTNI, MAHENDRA REDDY BOGALA, Dr. PALISETTI GIRIBABU and Dr. RAJESH VEMULA

INFORMATION PRODUCED BY THE CONSUMERS (IPC): THE ULTIMATE DRIVER BEHIND THE SOCIAL MEDIA MARKETING (SMM) ACTIVITIES OF TODAY’S ORGANIZATIONS

ANUPKUMAR DHORE, Dr. SUSANTA KUMAR MISHRA, Dr. VIJAY D. JOSHI and Dr. VIJAYA LAKSHMI

A CONCEPTUAL STUDY ON WOMEN LEADERSHIP AND ITS INFLUENCE ON WORK CULTURE DURING SECOND WAVE OF COVID-19 IN CORPORATE SECTOR

Dr. LAMBODAR SAHA and Dr. SWATI M YEOLE