Vol:58; Issue 147

RELATIONSHIP BETWEEN THE FACTORS OF ORGANIZATIONAL COMMUNICATION AND COMMUNICATION SATISFACTION

B. Sivanaga Devi and M. Kamaraj

ARE MSMES WILLING: ASSESSINGINDIAN MSME’S FINANCING CHALLENGES DURING THE CORONA PANDEMIC

Tulsijayakumar and Anshul Verma

AN ABC AND VED ANALYSIS OF MANUFACTURING COMPANY X IN TAMIL NADU, INDIA

K. Aravindaraj and Dr. P. Rajan Chinna

THE DRIVERS OF INWARD INTERNATIONAL STUDENT MOBILITY TOWARDS INDIA

Rajneesh Kler

E – RETAILING IN INDIA – TRENDS, GROWTH AND CHALLENGES

Sindhura.K, Dr. Rajeev Singh, Nitin Kulshrestha, Pooja Nagpal, Dhanalakshmi. T and Susheela Devi B Devaru

EFFECT OF COVID-19 ON STUDENTS AND TEACHERS WITH SPECIAL REFERENCE TO E-LEARNING (ONLINE LEARNING)

Dr. Archana Dixit, Dr. Trilok Pratap Singh, Dr. Namita Mishra, Dr. Namrata Gupta and Dr. Kirti Jainani

A STUDY OF PROJECT MANAGEMENT IN OFFSHORE ENGINEERING WITH REFERENCE TO AUTOMOBILES COMPANY

Dr.Yogesh W Bhowte, Dr.Ganesh Lande, Dr.Charulata Kulkarni, Dr.Ashishmohture, Dr.Vishwanathkarad and Dr.Vidya Ratnakar Bhandwalkar

ATTITUDE TOWARD CELEBRITY OR BRAND AFFECTED BY CELEBRITY-BRAND CONGRUENCE: WHICH INFLUENCE GENERATION Y PURCHASE INTENTION

Dr. Suresh. K and Raju. Challa

A STUDY ON THE SIGNIFICANCE OF COMPETENCY MAPPING TOWARDS HEALTHCARE INDUSTRY, INDINDIGUL DISTRICT, TAMILNADU

Dr.K.Rajesh Kumar , Dr.B.Meenakshisundaram and B.Vairamuthu

EFFECT OF R&D AND HEALTH EXPENDITURE ON GDP BY PANEL DYNAMIC LEAST SQUARE

Amitabh Joshi and Kavita Vijay

PUBLIC EXPENDITURE AND ECONOMIC DEVELOPMENT: EVIDENCE FROM SELECT NORTHEASTERN STATES IN THE CONTEXT OF SIKKIM

Denchokey Lachungpa and Dr.Nityasundar Nanda.

ASSESSING THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CONSUMER-BRAND ENGAGEMENT IN THE CONTEXT OF PEST CONTROL INDUSTRY IN BANGLADESH USING STRUCTURAL EQUATION MODELLING

Sukumar Sarker and Dr. Subhajit Pahari

MARKETING DECISIONS: POST-COVID RESILIENCE STRATEGIES

Mukeshkumar Dileepkumar M, Normalas Govindarajo, Saritamaxwell, Niviya Feston and A. Anuradha

Mobile Learning: Prospects And Challenges

Priya Sachdeva, Dileep Kumar M, A. Anuradha and Normala S Govindarajo

DETERMINANTS OF ORGANISATIONAL COMMITMENT IN SMES: PRACTICAL IMPLICATIONS

Dileep Kumar M, Manisha Semwal, Karihsma Desai, Priya Sachdeva, Pramod Kumar and Normala S Govindarajo

COMPETENCY MAPPING & ITS APPLICATION FOR SUPERIOR PERFORMANCE

A. Shakti Priya and Dr. S. Sujatha

GREEN INNOVATION: INDIA CHAPTER

Dr. Arkja Singh, Dr. Nisha Agarwal and Dr. Swati Rai

CHANGING DYNAMICS OF CONSUMER BEHAVIOUR IN THE ERA OF ONLINE/DIGITAL SHOPPING

Dr. Priya Sachdeva

HOW THE U.S. COAST GUARD ACADEMY’S BUSINESS PROGRAM GOT AACSB ACCREDITED WITHOUT A DEPARTMENT OF MARKETING

Joseph Bonnici, Rose Marie Azzopardi, Ran Liu, Joseph Azzopardi and Maximilian Bonnici

GROWTH OF OVER-THE-TOP (OTT) VIDEOSERVICES IN INDIA

Dr. Ganesh Waghmare, Dr.Dattatrayarane and Dr.Anand Kopare

EVALUATING INNOVATIVE IDEAS IN ORGANIZING AND IMPLEMENTING “EXPO DUBAI 2020” FROM THE POINT OF VIEW OF ITS VISITORS

Amna Ali Al Saeedi

FINANCIAL ASSISTANCE FOR HIGHER EDUCATION- A BOON OR BANE: AN EMERGING ECONOMY PERSPECTIVE

Dr.Nidhi Srivastava, Dr.Sahil Gupta, Maazsaiyed and Dr.Bindiya Gupta

FACTORS AND MOTIVES OF USAGE OF PUBLIC TRANSPORT SYSTEMS IN TAMILNADU: A CASE OF CHENNAI METRO RAIL SERVICES

A.Appu and Dr.S.G.Balaji

AN OPTIMAL PREDICTIVE MODEL FOR RESOURCE ALLOCATION OF CONSUMERS DURABLE

Mahamaya Mohanty